Бренд Gucci стал гендерно-нейтральным

Мир высокой моды столкнулся с таким впервые. Gucci решили первыми стереть границы между мужским и женским и сломать шопинг-стереотипы: «Коллекция подчеркивает исчезающую границу между полами во имя самовыражения. Маскулинность и фемининность — относительные понятия».

Новому раздеру в Instagram бренда посвящен целый комикс. 

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1/9 Gucci announces MX, a curated selection across categories and collections designed by @alessandro_michele that defy traditional stereotypes, celebrating liberty and self-expression. MX is celebrated by artist @melekzertal in a specially commissioned comic strip ahead of the September launch of Issue 4 of @frankenstein_magazine—the Milan-based publication art directed the work. In this first illustration, the professor is quoted saying “Gender identity is not something static, instead it is dynamic and it is constituted by our daily behaviour and self-expression”. The professor wears a look from MX of a coat, denim pants and #GucciEyewear. MX is born from the 5-year creative vision of #AlessandroMichele’s collections which take shape in gender fluidity and freedom to express who you are. Discover MX, available exclusively on Gucci.com through link in bio.

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К примеру, в этом разделе появилась обновленная версия легендарной сумки Jackie 1961. Кстати, именно она недавно была впервые показана во время мужского шоу. Алессандро Микеле, креативный директор бренда, уверен, что нет ничего удивительного в том, что ее захотят носить все — и мужчины, и женщины. 

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“I have put the new #GucciJackie1961 on men and women and think that it is one of the bags from the past which can be used across the board now—it’s a bag that is interesting on everyone,” @alessandro_michele. The new handbag design flies above traditional accessory classifications with its non-binary attitude,versatile size and flexible styling possibilities. Photography by @angelopennetta with creative direction by #AlessandroMichele and art direction by @christophersimmonds. Exclusively debuting on Gucci’s website, the small GG motif Jackie 1961 handbag is available now and the leather styles can be pre-ordered. The new bag will be featured in the MX section on Gucci’s website: a hand-picked selection of clothing and accessories with a gender fluid approach launched today. Discover more through link in bio. #AlessandroMichele #GucciFW20

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